Floriculture, or flower farming, is a discipline of horticulture concerned with the cultivation of flowering and ornamental plants for gardens and for floristry, comprising the floral industry. The development, via plant breeding, of new varieties is a major occupation of floriculturists.

Floriculture not only includes the cultivation of plants but also their marketing. Flowers are marketed to local as well as distant markets. Cut flowers are also exported long with its products like scents, medicines and oils. The commercialization of flower cultivation has been a result of changing lifestyle of people.

Various forms of floriculture plants include bedding plants, foliage plants, cut flowers, flowering plants and cut cultivated greens. Flowering plants are used indoor and are sold in pots. Foliage plants are also used indoor and are sold in pots or hanging baskets. Cut flowers are sold in bouquets and bunch.

India has better opportunities in the development of the floriculture sector and XIPHIAS is one of the leading contributors due to the following reasons:

  • Suitable climatic conditions and locations for growing varieties of flowers
  • Skilled manpower to work on technology at a relatively low cost
  • Availability of soil and water supply at most locations
  • Good sunlight leading to healthier plant growth and better quality flowers
  • Good period of sunlight even during the heavy rains leads to continued plant growth

The different types of climatic conditions provide for the possibility of growing almost all the major cut flowers. However, flowers in India are produced in open field conditions, mostly during the mild winter months. As a result, the quality and quantity available for marketing are heterogeneous and vary according to the prevailing weather conditions.

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